Illustration for Fortune Magazine in 2015. The bull terrier's iconic red bullseye is replaced with a bruise, symbolizing Target's wavering success over the last few years. The article explores whether or not the new CEO could turn the tide and rebuild the Target brand.
The author changed the direction of the article at the last minute and the illustration was never published. These images show the development of the idea, as well as the final piece according to the brief given.